Cake Insights is an analytics tool designed to help small business owners visualize transactions and understand their customers. Insights displays business trends by capturing data directly from the merchant's point of sale terminal and social media accounts. This provides owners with a better understanding of their business.
Designing the structure and user flow of Cake Insights usually began with white boarding sessions. Working directly with a product manager and remote engineering team in Sri Lanka (via Skype), I tackled most of the difficult design decisions directly through sketches.
I was also responsible for the look and feel of Cake Insights. Working with prototypes and style guide documents, I was able to build a UI library that kept our visuals consistent.